As a Regional Admissions Co-ordinator at HC-One you’ll be responsible for driving new and existing business into homes across the area, whilst building and sustaining high occupancy in line with the homes’ commercial strategy with an emphasis on private pay admissions and public pay admissions with a 3rd party top-up.   

Main Activities

• Develop and implement sales, marketing and awareness programmes that ensure high levels of awareness and profile of the home within the local community; specifically, amongst the target market who will have the personal and family financial means to be a private fee payer.
• Present and share ideas for increasing revenue to AD & CBP to deliver overall Area occupancy growth.
• Monitor and report any identified barriers that have led to lost revenue opportunities.
• Generate Resident enquiries through networking in the local community and supporting the enquirers throughout the process from maintaining regular contact, arranging viewings and assessments, conducting tours, welcoming those who choose to live in the care home as they are admitted and liaising with them and their families throughout their stay.
• Organise events in the care homes in the area that are appropriate to the target audience so that they attract local private pay Residents to enquire to the home and position it as a first-choice care home within its local community.
• Local networking to identify key local public opinion leaders, influencers and referrers and building up contacts databases to support you in promoting the home i.e. people you will invite to events, send newsletters to, meet in the community.
• Identify local community publications that are read by the same target audience we are promoting our care homes to.
• Support the Care Home Managers in your area in setting and maintaining high standards in the presentation of front of house, public areas and Resident areas.
• Set out a route for visitor care home tours and ensuring a high standard, quality view bedroom is available.
• Work with the central marketing team to arrange for advertising, mailshots and other local awareness campaigns that will help generate enquiries across the care homes you support.
• Support Home Administrator to manage Care Home enquiries from initial point of contact whether direct to the Care Homes or via our central support enquiry team. You will carry out training within the Care Home to ensure enquiry capture both in and out of office hours is being achieved by care staff. You will be required to follow up enquiries and arrange tours of the care home.
• Visit local health and social care settings, community organisations and other influencers to build relationships that will generate enquiries developing an inner and outer circle of contacts to achieve this.
• Work closely with the wellbeing coordinators to organise events within the homes to the benefit of Residents to help them live fulfilling and meaningful lives. You will research local advertorial opportunities to ensure the Care Homes are achieving maximum exposure within the relevant catchment areas. You will make sure that the marketing materials reflect the home to its highest standards.
• Use your hospitality or customer care skills to ensure staff are given training in the delivery of the expected standards. You will be the key contact for Residents and their families to provide solutions to any problems that arise, this will involve liaising with the Home Managers, Area Director and RQUILS.
• Generate content for home level social media pages, building links, and awareness, ensuring regular content features.
• Support Wellbeing Co-Ordinators to produce the home newsletter.
• To provide training to appropriate colleagues on ‘how to take a good enquiry’ and ‘how to arrange and deliver a professional tour the home’
• To generate care home reviews
• Monitor daily financial budgets, occupancy (funded vs private pay) and enquiries. You will also have to complete weekly/monthly reports detailing the day-to-day movements within the care home and its effect on the enquiries/occupancy/financial status of the care home.
• Generate positive news stories and write up for sign up and sign off.
• Monitor and interpret management information undertaking comprehensive analysis to highlight and identify commercial successes and opportunities.

The following applies to all Colleagues: 

You are expected to comply with HC Ones policies and procedures for health, safety and hygiene at all times. When attending HC-One homes all colleagues should ensure they comply with infection and control processes as outlined in the HC One infection and control procedures available on the Group intranet.

You may be required to undertake other duties appropriate to your post and/or hours of work.  The company may periodically review your role profile and update it to ensure it relates to the job being performed.  It is the company’s aim to reach agreement on reasonable changes, but if agreement is not possible the company reserves the right to insist on changes to your role description, after consultation.

Safeguarding

Safeguarding is everyone’s responsibility and therefore it is important that you are able to recognise the signs which may indicate possible abuse, harm or neglect in its different forms and know what to do if there are any concerns. All colleagues are required to attend safeguarding training appropriate to their role and to undertake additional training in associated areas. You also have the ability to seek appropriate advice and report concerns, including escalation if action is not taken.